Hybe Corporation (HYBE) is a South Korean multinational entertainment company established in 2005, previously known as Big Hit Entertainment Co. After its rebranding, HYBE is now known as a “mother company” due to their acquiring and establishing of smaller K-Pop agencies such as Pledis Entertainment, Source Music, ADOR, etc. These individual K-pop agencies house the most prominent K-Pop groups in the Fourth Generation (Le SSerafim, New Jeans, ILLIT, and more). HYBE operates as a record label, talent agency, music production company, and event management company for the multiple agencies under it.